The Hollywood Beach Theatre features musical entertainment five nights a week (Wednesday – Sunday) from 7 to 9 p.m. Programming provided by the Margaritaville Hollywood Beach Resort

Is your business being affected by the lack of parking? How many of your long time customers have just given up on coming regularly to Hollywood Beach?

The lack of parking has been tough on our businesses. We have seen a decline of locals coming to the beach on a regular basis (I am speaking of the regulars who live close by and have been customers for years.) No one wants to spend 45 minutes looking for a parking place. In the summer months we have a new crowd (the picnic, boom box, tent crowd who park and stay for the weekend) but they are not the locals who live close by or the more upscale snowbirds.

It is time to tell the WORLD there is better alternative to driving around and around searching for parking. The City of Hollywood and HBBA should implement an ad campaign about NOT PARKING on Hollywood Beach, but taking UBER or LYFT. We need to take advantage of this new technology and educate our customers to the advantages of NOT PARKING. Most people have smart phones and the APPS are easy to download and set up. The UBER/LYFT drivers arrive usually within minutes and average cost is about $12 round trip from Lakes Neighborhood. This could be one of the answers to the parking problem on Hollywood Beach and downtown.

I recently took UBER to the Ft Lauderdale airport and the cost was $11. When was the last time a cab to the airport cost this much? I actually started using UBER in New York when I was working the trade shows. Everybody was using it. It was cheaper and faster than the cabs…and this is a City were most people gave up the idea of parking years ago.

I would like to see the City of Hollywood come on board and embrace this new technology and help spread the message that we can think outside the box. There is a convenient alternative to searching for parking – and often cheaper than parking in the private lots, depending on where you live.

We need to change the way people think about their parking options and improve everyone’s experience in coming to the beach. The main reason traffic is so slow on the beach, is people are looking and not finding a parking spot. They continuously circle and circle.

Let us help our customers eliminate the stress of looking for a parking spot by using UBER or LYFT.

New Parking Rates for Hollywood Beach Go Into Effect May 1st

Free Registration Going On Now For Resident Rate

To keep beach parking affordable for Hollywood residents, the City of Hollywood is offering a resident parking rate. Hollywood residents must register their vehicle(s) annually with the City’s Parking Division to enjoy an hourly parking rate of $1.50 per hour Monday through Thursday and $2.00 per hour Friday through Sunday and on holidays. This rate is 50% less than the new non-resident rate of $3.00 per hour Monday through Thursday and $4.00 per hour Friday through Sunday and on holidays which will go into effect May 1, 2017.

Registration is free and can be done in-person or online. Once registered, you will be given a “resident rate code” for use at City-operated multi-space master meter parking spots on Hollywood Beach. The following documents are required to register:

• Drivers license

• Vehicle registration

• One of the following: lease agreement, utility bill, voter ID card or tax bill with current Hollywood address

To Register Online:

Visit the Parking Portal at www.hollywoodfl.org/residentrate. Select “Get Permits” then login or sign up for a customer account. The “Purchase a Permit” page will come up describing all of the different permit options available in the City of Hollywood. Select “Next,” then under the subclassification dropdown menu select “Hollywood Resident Meter Rate.” To avoid being charged a fee, you must select “Hollywood Resident Meter Rate.” Do not choose “Hollywood Resident.” Enter your information then select “Next.” Finally, upload scanned images or photos of the required documents. You will receive an email confirmation after successfully completing the registration process. Please allow up to 24 hours or the next business day for processing your registration.

To Register In-person:

Bring copies of the required documents to the Parking office located at 2600 Hollywood Boulevard in the City Hall West Annex Building.

Current Parkmobile Application Users

If you are already a Parkmobile user, you will still need to register your vehicle(s) with the City to automatically receive the resident rate when you use the Parkmobile App. Be sure to use the same phone number when you register with the City and allow up to 20 days processing time.

New Parkmobile Application Users

Once you have registered your vehicle(s) with the City and you have your resident rate code, you can then sign up with the Parkmobile Application to receive the resident parking rate. To sign up, visit http://us.parkmobile.com/ or call the toll-free number 877.727.5714. Be sure to use the same phone number and allow up to 20 days of processing time.

Additional Information

• Please allow up to 24-hours/next business day for resident rate processing and up to 20 days for Parkmobile Application processing

• At single-space parking meters, the resident rate can only be applied when using the Parkmobile Application

• Resident rate code is not valid in private garages, lots or meters

Don’t wait; get your free resident rate code today! Log on today, www.hollywoodfl.org/residentrate or visit the City of Hollywood’s Parking Office, 2600 Hollywood Boulevard in the West Annex Building.

 

Costa Hollywood with 307 rooms is well on its way to completion. Located right on A1A just a few blocks from the new Margaritaville Hotel, it will be a technology driven property, including a robotic parking garage.

www.costahollywood.com

 Margaritaville Hotel is finally here and in full operation on the Broadwalk.  It will add 349 guestrooms, 600 parking spots and 6 restaurants and bars to Hollywood Beach.  You can see the excitement over this great new addition to the “World Famous” Hollywood Beach Broadwalk.

www.margaritavilleresorts.com