The Small Business Saturday Showcase Kicks Off in South Florida

Events on 25 Nov , 2017

Small Businesses Partner with American Express and
Encourage Customers to Shop Small


Hollywood, FL  – Most everyone is familiar with the retail “Holiday” called Black Friday, where retailers slash prices and open before dawn the day after Thanksgiving, some even staying open all night, giving customers the chance to snatch up the hottest Holiday goodies and gadgets. Often times during this shopping holiday, small businesses cannot compete with corporations who have massive marketing and staffing budgets in prime retail locations.


Enter American Express and their Small Business Saturday (SBS) initiative. This program allows small businesses to shine after the haze of Black Friday wears off. SBS provides support to small businesses through marketing packages, online templates and local teams called Neighborhood Champions to guide them.  This year, the South Florida Neighborhood Champions, Branding Alliance, will give entrepreneurs an opportunity to turn their small business into a huge success.


On Saturday, November 25th, the Small Business Saturday Showcase will be set up in the parking lot of the office complex at 2101 N State Road 7 in Hollywood, FL.  BA is currently planning their promotional and marketing package to ensure exposure otherwise unattainable to many small business owners. Direct sales, small businesses, single boutique owners, and service providers can take advantage of this high traffic location and the marketing efforts of the SBS program being implemented by the team at Branding Alliance to promote and facilitate the event.


It is not easy to build a small business while competing with the multi-million-dollar budgets of corporations and established chains. Add to that the daily challenges of life like children underfoot, and it’s a wonder any small business is successful.. The Small Business Saturday Expo aims to create a secure economic future for business owners and their families, through exposing their business to new clients and customers at the kickoff of the busy Holiday shopping season.


The Small Business Saturday Expo is being organized and promoted by Branding Alliance, LLC through the SBS Neighborhood Champion program. With the support of the American Express Small Business Saturday program’s marketing and promotional items, the Expo will be promoted across multiple platforms including social media, local publications, and other outlets.


Vendor space is affordable, starting at just $40 for the day. Space is limited and is reserved on a first come, first served basis. Reservations will not be secured until payment is received. Multiple vendors of the same brand/type will not be permitted, so be sure to reserve early (vendors may share booth space, but may not expand outside the booth border). Event sponsorships are available, and volunteers are needed.


The Small Business Saturday Expo will begin at 10:00 am on Saturday, November 25 at 2101 N State Road 7, Hollywood, FL and will conclude at 3:00 pm. For more information on becoming an Expo vendor, sponsor, or volunteer, please contact Tina Acevedo at or visit Branding Alliance on Facebook.